Brand Strategy / Design Elements / Copywriting / Broadcast + Video
We started with a brand workshop, connecting a group of staff, board members, stakeholders and community partners to explore this iconic Central Oregon organization’s brand essence. The result? A “play for life” brand platform and philosophy that became not only an internal manifesto, but an external tagline emblazoned on vans, t-shirts, signs and more. Our ongoing collaboration has shaped a modern, approachable and thoughtful design and communication for much-anticipated recreation guides, maps, print ads, radio and television ads and more.
